John Morgan

John Morgan is the Gary and Sherron Kalbach Professor of Entrepreneurship at the University of California, Berkeley. He is a Director of the Fisher Information Technology Center and the Experimental Social Sciences Laboratory (Xlab). Prior to coming to Berkeley, John was a professor at the Woodrow Wilson School of Public and International Affairs at Princeton University. He earned his Ph.D. and M.S. from the Pennsylvania State University as well as earning a B.S. (summa cum laude) at the Wharton School of the University of Pennsylvania.

John is an editor for the Berkeley Electronic Journals for Theoretical Economics. He is also an Associate Editor at Management Science and Economic Theory. He is a member of the editorial board for the California Management Review. His most recent consulting experience is in the area of auctions and dynamic pricing for Google, Digonex, and Paging Systems. His current research focuses on auction design, platform competition, and pricing and information in online markets.

John has published extensively in a wide range of fields in economics, marketing, and management. He has received awards for his research from the National Science Foundation as well as being selected as a visiting scholar at the Hoover Institution and the International Monetary Fund. His research on online pricing earned him a best paper award for 2004 in Journal of Industrial Economics. His class on Game Theory is one of the most popular at the Haas School of Business.